The RIFT principle |
Authors: Patrice Burger, Maude Gentit and Marie José van der Werff ten Bosch
The RIFT principal is about disseminating the
Right Information for the Right people in the Right Format and at the Right Time
So, who should be targeted? This presentation argues that it is better to concentrate on convincing the innovators and early adopters first, rather than trying to convince everyone all at once.
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Acknowledgement
The DESIRE project was
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DESIRE brought together the expertise of
26 international research institutes
and non-governmental organisations.
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