The RIFT principle Print

Authors: Patrice Burger, Maude Gentit and Marie José van der Werff ten Bosch

 

The RIFT principal is about disseminating the

 

Right Information for the Right people in the Right Format and at the Right Time

 

So, who should be targeted? This presentation argues that it is better to concentrate on convincing the innovators and early adopters first, rather than trying to convince everyone all at once.

 

 

 
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Acknowledgement

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The DESIRE project was 
co-funded by the
European Commission,
Global Change and
Ecosystem.
DESIRE brought together the expertise of
26 international research institutes
and non-governmental organisations.
This website does not necessarily
represent the opinion of the
European Commission. The European
Commission is not responsible for
any use that might be made of the
information contained herein.

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